Positive Change Effie Awards: Rewarding and celebrating the brands that are effectively shifting consumer behavior towards sustainability. From the “Award Overview” section:
The Positive Change Effie Awards recognize and celebrate the most effective marketing programs that have measurably shifted consumer behavior toward more sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.
Lily Cole on The Gift Economy (article at the HuffingtonPost). [Editor’s note: anyone who is under 30, is already a successful entrepreneur, has gone to Burning Man, and is backing her own utopian vision with real effort & cash deserves our attention!]
Article excerpt: At just 26, Lily has already carved out an incredibly successful career as a model and actress and graduated from Cambridge University. On top of that, she’s just launched Impossible.com, a website and app that encourages people to do things for others for free. It’s based on the idea of a gift economy, a mode of exchange where things are not sold but given. The site encourages people to post wishes of things that they want or need help with, and offer what they can give. Lily says she hopes the site creates a community that fosters giving and receiving. Continue reading Lily Cole on The Gift Economy→
[Posted on 4/3/14]: Plant It Forward: Houston-based community farming. Houston is a desert when it comes to fresh, locally grown food. We import almost all of the food we consume, even though eight out of ten Houstonians say locally grown food is important to them. Fresh produce is in such high demand and short supply in Houston, that even our most visionary grocery stores are labeling produce from El Paso — the equivalent distance as Nashville — as “local!” As a city overflowing with land, sun and water, we deserve the infrastructure to be able to grow and purchase healthy, fresh and local food.