Category Archives: Project

Positive Change Effie Awards: Rewarding shifting consumer behavior towards sustainability.

Effie WorldWide Logo
Effie WorldWide Logo

Positive Change Effie Awards: Rewarding and celebrating the brands that are effectively shifting consumer behavior towards sustainability. From the “Award Overview” section:

The Positive Change Effie Awards recognize and celebrate the most effective marketing programs that have measurably shifted consumer behavior toward more sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.

Continue reading Positive Change Effie Awards: Rewarding shifting consumer behavior towards sustainability.

Reverse Graffiti: Street Artists Tag Walls by Scrubbing Them Clean

Reverse Graffiti
Reverse Graffiti
[Posted 6/2/2014] Reverse Graffiti: Street Artists Tag Walls by Scrubbing Them Clean When is cleaning the sidewalks a crime? When you’re doing it to create art. Obviously. A number of street artists around the world have taken to expressing themselves through an innovative practice known as Reverse Graffiti. Continue reading Reverse Graffiti: Street Artists Tag Walls by Scrubbing Them Clean

Lily Cole on The Gift Economy

Lily Cole One On One
Lily Cole One On One

Lily Cole on The Gift Economy (article at the HuffingtonPost).  [Editor’s note: anyone who is under 30, is already a successful entrepreneur, has gone to Burning Man, and is backing her own utopian vision with real effort & cash deserves our attention!]

See her site at  “impossible.com” for more detail on her project.

Article excerpt: At just 26, Lily has already carved out an incredibly successful career as a model and actress and graduated from Cambridge University. On top of that, she’s just launched Impossible.com, a website and app that encourages people to do things for others for free. It’s based on the idea of a gift economy, a mode of exchange where things are not sold but given. The site encourages people to post wishes of things that they want or need help with, and offer what they can give. Lily says she hopes the site creates a community that fosters giving and receiving. Continue reading Lily Cole on The Gift Economy

5-Year Old Protests Westboro Baptist Church with Lemonade Stand

Pink Lemonade Stand for Peace (WBC protest)
Pink Lemonade Stand

[Posted on 4/7/14] 5-Year Old Protests Westboro Baptist Church with Lemonade Stand.

A delightful update: Last week, 5-year old, Jayden, put up her Pink Lemonade Stand For Peace, in front of Equality House, which happens to be across the street from the Westboro Baptist Church Compound. Continue reading 5-Year Old Protests Westboro Baptist Church with Lemonade Stand

Plant It Forward: Houston-based community farming

Plant It Forward Farms
Plant It Forward Farms

[Posted on 4/3/14]: Plant It Forward: Houston-based community farming. Houston is a desert when it comes to fresh, locally grown food. We import almost all of the food we consume, even though eight out of ten Houstonians say locally grown food is important to them. Fresh produce is in such high demand and short supply in Houston, that even our most visionary grocery stores are labeling produce from El Paso — the equivalent distance as Nashville — as “local!” As a city overflowing with land, sun and water, we deserve the infrastructure to be able to grow and purchase healthy, fresh and local food.

Plant It Forward Farms brings together the people and resources needed to make that vision a reality. Continue reading Plant It Forward: Houston-based community farming